This is a collection of case studies for documentaries I branded and created streaming and social collateral for
JFK Unsolved
Client Brief: JFK Unsolved explored some of the theory’s behind JFK’s assassination. Needed to create the branding package for the documentary in addition to any streaming and social media assets.
Role: Art Direction, Motion Graphics, Graphic Design
Process: The challenge here was respecting the seriousness of the content while making something visually interesting. So I combined together architectural schematics, with JFK footage and modern imagery of Daly Plaza to to link all of the planning with the tragedy. This piece won a NorCal Emmy.
Total Recall(ed)
Client Brief: Total Recall(ed) is a documentary produced by ABC7 about the California recall involving Arnold Schwarzenegger and a wild cast of characters. I needed to come up with a look for the documentary’s animated sections, branding package as well as the Key Art for streaming and social.
Role: Art Direction, Motion Graphics, Graphic Design
Process: I wanted to create something linked to our other political coverage. I created this newspaper voting ballot look for Chasing California, a series about the Democratic Primary. So I wanted to cary that look over here. But since this was more of a fun narrative I played with including funny stick figure icons to represent a quote from the piece about how there was a “Clown Car Full” of candidates.
Imagine from Home
Client Brief: Imagine from Home was a Collaboration with the Walt Disney Imagineering team to teach kids fun stuff to make from home. I was provided video footage of the craftings. Needed to create the branding package for the show in addition to any streaming and social media assets.
Role: Art Direction, Motion Graphics, Graphic Design
Process: While there were many different types of craft projects I thought the R2D2 shot was maybe most memorable and recognizable. So chose this shot as the Key Art base. Then created a background from other screenshots to combine the concepts of magic and craft.
NFT’s Enter The Metaverse
Client Brief: NFT’s Enter The Metaverse is a documentary on the surge of NFTs into the art world. Primary piece of direction from the director was he really wanted something 8-bit inspired. Needed to create the branding package for the documentary in addition to any streaming and social media assets.
Role: Art Direction, Motion Graphics, Graphic Design
Process: I wanted to make something both highly digital but also classic to represent digital art’s takeover of the artworld. The request for 8 bit was represented with the font and some of the documentary’s explainers. This piece won a NorCal Emmy.
