Client Brief: Our America is a series that is a huge collaboration from the 8 Owned ABC stations. These were 30 min to 1hour long episodes discussing the struggles of various minority groups. The editors were given a branding package with a lot of assets and some scripts. For the explainers however, I would need to create a lot of things by hand.
To find out more about it visit https://ouramericaabc.com/
“Through powerful stories and exclusive data analysis, Our America aims to amplify the voices of underrepresented and marginalized communities by examining social issues, exploring historical context and providing insightful information, while celebrating heritage, triumphs and our common humanity.”
Role: Explainer Design Lead, Animation, Compositing.
Process: I worked with the reporters to reduce the scripts and make them more visually appealing. Then provided style frames, followed by some rough animation. After the show got picked up I needed to create some template versions of my graphs for junior animators at other stations to make use of. With the exception of the animated textures, intro logo, and stock footage I created everthing else in the videos below.